Proceedings of International Association of P2M
Online ISSN : 2432-0382
ISSN-L : 2432-0382
2011 Autumn
Session ID : E2
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E2 Search for Product Champions in Japanese Firms : The Relationship between Project Manager and Product Champion in New Product Development
Seiichi FUJII
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Abstract
The study of product champion in new product development project is ahead in America, Germany, Korea and so on. Additionally their comparison between that nationalities, but there are a rare study in Japan. Product champion is known as important key person who influence strongly for new product success along with project manager, so it is very significant outcomes to discover those existences in Japanese firms. After we reviewed previous research about project manager and product champion, we got together their relationship and conducted an empirical study. In the result, it was found that existences and a clue of product champion study in Japan.
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© 2011 International Association of P2M and Authors
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