Abstract

In this paper, authors suggest a project management methodology for service design project for realizing service innovation and improving service productivity. First, we formalize a process of standard service design project and clarify difference between service design and traditional R&D. Second, we show a limitation of standard project management methodology such as waterfall or spiral model, in service design projects and we claim necessity of agile project management methodology. For managing service design projects well, we suggest a new framework called "Value Co-creative Agile Project Management (VC -MID" which focuses on management of value, communication and resource. Finally, we take examples of GE service business and online game operation to show an advantage of our framework.