Abstract
The world is under unprecedented economic recession, the BRICs and other countries focus on economic measures. That have supported the automotive industry in postwar Japan, those with financial deficits. Be restricted in the development cost is required to build a competitive advantage development organization. I have suggested developing a strategic competitive advantage through technology. However, the execution is a picturesque clot. Exploring the reasons for this, to clarify the core competence has to build a competitive advantage in the past, we propose a new organizational reform program.