Abstract
The time of mass production and mass consumption in a world market was over. And technical capabilities and productive capacity stopped becoming the fountainhead of competition like the former. It is most important for a customer to begin to make a worthy new product and service. And only an innovative company can survive. The P2M offers the project management method for creating a new customer value. In a paper, new views, such as agile development, the Lean product development, and Design thinking, are taken in to P2M, and the structure of an innovation is built.
