Abstract
In this research, two companies, FUJIFILM and Eastman Kodak, are compared and the R&D program management with the strength to an environmental change is proposed. In the beginning of the 2000s, digitization of the photograph progressed quickly and it was expected that a silver halide film relevant market decreases quickly. Then, the strategy of two companies was contrastive. Kodak rearranged management resources positively aiming at acquiring an occupancy status in the domain of digital imaging. On the other hand, FUJIFILM aimed to create new business by applying the existing film pertinent art. As the result, although Kodak failed, FUJIFILM remained. It is thought that the contrastive result of these both companies has a cause in the difference of the R&D program management based on each management strategy.
