Abstract
In previous paper of the authors, the authors have discussed that the following three problems faced by research and development (R&D) of companies; (1) “To eliminate a gap between the R&D process and a business strategy”, (2) “To promote exploitation of the R&D process” and (3) “To improve an ability for creating innovation in the R&D process”. Further, in order to resolve these challenges, we have applied Balanced Scorecard (BSC) to a corporate R&D process, and proposed “the multi-program platform structure” for collaboration with “Client’s perspective research program” and “Internal process research program”. In this paper, we focus on “the multi-program platform structure” which play an important role in the co-creation of client’s value, discuss to the relationship of each programs and tried to clarify a structure in the creation mechanism of client's value. Based on the consideration results, we discuss to the management methodology which is the “Value co-creation program.” As a result, we have presented that “Client’s value co-creation program” for managing “Client’s perspective research program” and
“Internal process research program” is an important structure for the R&D process.
