Abstract
In recent years, it has been pointed out that Japanese companies are lagging the emerging companies in the United States like GAFA companies, in the creation of innovation. When incorporating the P2M method into new business and innovation, it is important how to set and operate targets for the 21st century type high uncertainty P2M, Japanese companies take a lag in terms of their ideas. It is known that emphasis on education and knowledge of liberal arts such as philosophy, art, history, etc. are emphasized at emerging companies and well-known universities that have succeeded in the United States. Therefore, after clarifying the relationship between liberal arts and P2M, we propose deployment methods and systems that take up liberal arts and show guidelines for uncertain 21st century Next P2M.