Research on how a strategic ICT investment focused on corporate assets can bring benefits

A Case Study of Creating Effectiveness of Strategic ICT with Focus on Customer Assets

Abstract

In the previous research report, as a result of participation observation using case, it has been observed that benefits can be derived by having information & IT assets establish links among human resources, physical assets, organizational assets, relationship assets, and customer assets, and combine these assets by means of business processes in strategic ICT investment. Furthermore, in this research, we focused on the creation of effects using customer assets and gained suggestions that strategy types include cost reduction, strategic positioning, change of competitive range, and creation of new business. For the purposes of strategic programs / projects, customer assets may cooperate with other assets in one direction to create effects. It was also suggested that in business processes creating effects, the results created by customer assets may form a loop that is input again to reinforce that business process.