Information sender capability and organizational reform in the digitalization era

～From a newspaper reporter's standpoint～

Abstract

The widespread use of the Internet and improvement in digital technology such as new type smartphones will have compelled the major newspaper media to be changed in organization. Since readers have various means to get news, the newspaper reporters need to have capability of not only writing articles but also sending out valuable information to the digital space. This paper focuses on the skill and capability of newspaper reporters suitable for digitization era, which is one of main issues of the program of organizational reform of newspaper media. Through interviews with the five media journalists and editors who have changed their occupation from newspaper reporters, it turned out that it is more important than ever to grasp the empathy and support of readers and to get in touch with readers, because contact points between media and customers are changed to be diverse.