Abstract
The huge change of social environment occurs suddenly. So the top management cannot assume ”ambiguous overall mission”. We will face many cases that ”social environment” overtakes company. Different industries create Social Innovation that can respond to future social needs and individual solution. Finally conventional management and business will be lost.
Successfully experienced top management cannot assume ”ambiguous overall mission”. But in order to embody Social Innovation, the counter measures of P2M theory to work effectively for Social Innovation is necessary.
Before applying the Scheme model especially for Social Innovation, we had better construct “Pre-scheme model”. The “Pre-scheme model” can obviously convince the top management of bottom-up proposal.
As a result, the top management can issue ”ambiguous overall mission”.
In this paper with showing some case study, I will propose the effectiveness of “Pre-scheme model” for Social Innovation and the hypothesis of the integrated management for constructing “Pre-scheme model”.
