Effect verification of instructions which enhances awareness in Field survey education

Identifying the preparatory instruction for Unbiased approach

Abstract

The rapid growth of information society has been changing people’s quality of life. Recently, observational research method used in cultural anthropology is being actively developed in the business field to reveal users’ potential issues and values. Related to this, in order to train the approach and skill necessary for value creation, field survey is also being adopted in university education, and universities and departments are searching for effective methods. In this paper, through a PBL of planning a new student apartment, 3 different patterns of instructions are conducted to enhance awareness of unbiased observing, which is an important approach in field survey. Then the effects on ideas and value creation are verified to present the effectiveness.