Abstract
Emergence of digital enterprises represented by GAFA brings a big change to our daily life. Many cases which those enterprises offer as their business models are different in a user of service and a customer who will pay the charge which leads to the revenue. This is the same business model that an enterprise which is represented by a commercial TV broadcasting company offers contents for free of charge to an audience and acquires a revenue from an advertisement of an enterprise. A company breaking into a market was limited at the time because there was regulation by occupation of a communication line, but now entry of many enterprises including a startup is being promoted because the regulation is loose by digital.
Building of this new business model will be new business development. The development requires a program management. Taking up the business transformation using digital technology from the program management viewpoint considering such a background herein, I will make clear the relation between digital transformation and the program, the role of the program manager, and the program management process and the issues.
