Abstract
In creative integrated management of P2M for research and development of new technology, coordination between related departments from viewpoint of the entire process from basic research to business startup is important to achieve the effective outcomes. It has been over 10 years since we proposed this concept. During this time, digital economy has rapidly penetrated in the society and the product life cycle has shorted, and new business model that goes beyond the conventional industrial classification has emerged.
In this paper, it is pointed out that the A-U (Abernathy-Utterback) model of product development is not always established in technology development management that responds to the above changes in the environment, in which the time to commercialization differs between hardware and software. In the development of products that are affected by the user's usage environment, the management requires a quick cycle of the three P2M models (scheme, system, and service) while also focusing on user behavior in using the products.
