Proceedings of International Association of P2M
Online ISSN : 2432-0382
ISSN-L : 2432-0382
2023 Spring
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Study on Method to Build Business Context Simulator in Business Model Transformation Program (2)
―Embedding Stakeholders' Decision Making Logic and Applying to Simulation Experiments―
*Rina SUZUKIYuki TAKANOKoji OKADA
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CONFERENCE PROCEEDINGS FREE ACCESS

Pages 222-241

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Abstract
For sustainable development, corporate-led social innovation would be required. Projects management are essential for successful innovation, then it is especially critical that both building consensus in scheme model projects and setting goals and evaluation criteria for system model projects, in P2M theory. In the computer virtual experiment environment to promote studies related to them, it would be a key to build business context simulators that represent various business environment. Business context simulators greatly differ from physical phenomenon simulators, in that various stakeholders take actions based on their own decisions and affect each other. In this article, we discuss the embedding stakeholders' decision logic into business environment simulators and confirms its effectiveness by conducting a simulation experiment with embedded each stakeholders' decision logic, applying a parcel delivery industry as an example.
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© 2023 International Association of P2M and Authors
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