Model of Chachoengsao Province Network of Growers of Quality Mangoes for Export

抄録

The study on a successful farmer network is a mixed-method research that focuses on mango farmers in Chachoengsao province under a protocol of multistage sampling. Several factors influencing farmers to set up their own network are common interests, problems and needs that led them to establish a new production system based on Good Agricultural Practice (GAP) in order to fulfill their customer needs in terms of quantity and quality. The results of hypothesis testing regarding the farmers’ opinions on GAP in the aspect of understanding, positive thinking and positive behavior before and after network setup revealed statistically significant difference. Farmers who owned different farm sizes had different opinions on GAP in terms of understanding and positive thinking before network setup, but not different after setup. Meanwhile, the positive behavior had no statistically significant difference before and after network setup. The network model should have an operating protocol to link inputs and outputs. Operation under suitable strategies can organize the farming system to fulfill customer needs by transferring appropriate changes directly to customers or target groups. The strategic map should start from giving knowledge, changing internal process management, fulfilling stakeholder expectation and end with fulfilling customer satisfactions under the support of government and private sectors.