How a Map with a Tour Route Recommendation Promotes Circuitous Tourism

抄録

This study selected the Banqiao district of New Taipei City, Taiwan that is both an important transportation hub and diverse cultural area for tours as the place of study to explore the feasibility of promoting circuitous tourism through the recommendation of highly acclaimed tour routes. Both local residents and people who had never travelled to the Banqiao district were engaged in the study to determine their opinions on Banqiao tourist attractions, their tour route recommendations, and their participation in a travelling experiment in Banqiao. The results show that a map with a tour route recommendation could effectively reduce the frequency of tourists stopping temporarily to re-affirm their movement direction and the location of their destination. A map with a tour route recommendation also extends the time spent by visitors at the area, increases the number of tourist attractions visited and the distance they would travel, while retaining the same level of satisfaction as when they travel without the tour route recommendation. Participants who were using a map with a recommended tour route during their tour experiments created a more accurate hand-drawn cognitive map. Maps with tour route recommendations improved the participants′ spatial cognition of the region.