抄録
Effects of CI (Corporate Identity) building activities upon employees' attitudes toward their organization was examined one year after the implementation of what they called the Image Reflesh Program. First, a degree of employee exposure to the company's CI media was examined. Then, a series of analysis were conducted to see how company's efforts to penetrate CI related communication were made successful in creating changes among employees in terms of their attitudes to and perceptions on their organizations. Results of the analysis indicated that the employees tended to show a higher exposure to the CIrelated information, better corporate images, higher evaluation of corporate performance, and stronger support of company's communication efforts after the one-year experience with the Reflesh Program.
