ネットコミュニティの構築におけるビジネス・エシックスの意義 : オンラインゲームの事例から(自由論題)

抄録

This paper examines the value of business ethics in building virtual communities. The emergence of the Internet as a new communication medium has brought about great changes in person to person relations and in the relationships between the corporation and the individual. Many companies do business online. Especially, people take notice of the virtual communities based on online communication. However, the approach to this problem from a corporate ethics point of view is a recent phenomenon. This paper examines the value of business ethics in building virtual communities based on the case of an online game company.