2008 年 15 巻 p. 237-245
Today, in Japan there are many books and research on the Confucian saints, while there is very little research on Chinese regional beliefs. However, many regional Chinese legends and Gods have been introduced into Southeast Asian areas from the Chinese mainland by Chinese immigrants. For example, Daihonggong was a highranking priest in the Song Dynasty (To be precise, Northern Song: 960-1 127 AD) in China and practiced asceticism for a long period in what is now the Chaoyang district of Guangdong province. The Daihonggong ethic of mercy (instruction for Daihonggong's eight virtues) filtered deeply into the heart of Thais and also into the business ethics of the Chaozhou-Chinese bosses in Thailand. An overseas Chinese first introduced these ethics to Chinatown in Bangkok by bringing a golden clay figure of Daihonggong from the Chaoyang area in 1896. This paper considers the Chinese regional beliefs which filtered deeply into Thais and also into the business ethics of the Chaozhou-Chinese bosses in Thailand. It also deals with the possibility of individual and organization ethics arising from these Chinese regional beliefs, especially in rescue volunteers of the Chinese charitable organizations in Thailand.