Consumer Issues is a problem matter of the business ethics. That company wrestles with the Consumer Issues as a part of business ethics is demanded. Consumer Rights Protection Fund (CRPF) taken up with this paper is new social system which solves Consumer Issues and cooperates by company and consumer (consumer organization). Company can contribute to establishment in the ethics of the market by utilizing CRPF. In addition, this CRPF has a meaning social experiment. By the practical use situation of CRPF, We can tell a future social design.