抄録
There is much research about corporate social responsibility (CSR) in the past decade. But its research didn't show the changes of CSR from a perspective of CSR reports. In this article, I examined how the concept of CSR has changed in a time span of a decade. This survey is done using text analysis of CEO letters appearing in the CSR reports of 15 major corporations in Japan during a period of transformational change. The results show that the discourse about CSR in the CSR reports has changed from an abstract definition of CSR toward a concrete definition of CSR. This article contributes theoretically to show that conceptual changes of Japanese corporations social responsibility in CEO letters appearing in the CSR reports in the investigation period.
