アライアンスマネージャーの役割

CSVアライアンスにおける対境担当者に関する考察

抄録

In a world undergoing rapid change, a Strategic Alliance is getting important for a company to gain competitive advantage. Some previous researches mention about importance of understanding about “Alliance Manager”, however, only few studies that have been done and it has still limited. Also, the research about “Alliance Manager” for CSV(Creating Shared Value)is under the same situation. This article has the goal to find what a role of “Alliance Manager” is. This article explores a hypothesis about the role/feature of “Alliance Manager” aimed at sustainable CSV by comparing among 4 Alliance case studies.