2014 Volume 21 Issue 1 Pages 1-10
This study clarifies learning effects of debating the arguments related to share own movie work on video sharing sites, specifically in the field of media literacy, where video production occurs. The study takes as its subject the fifth and sixth grades in elementary school, and conducts a learning program that aims to improve media literacy through video production. Average scores on the media literacy evaluation metrics demonstrate that the “ability to comprehend, interpret, and appreciate media” and the “ability to express thoughts through media” significantly increased in schoolchildren who debated and revised areas that should be considered when publicizing video products on a video sharing sites.