This study used card-rating conjoint analysis and Interpretive Structural Modeling (ISM) methodology to determine which factors are considered of greatest importance regarding access transport connecting the newly-opened Shin-Hakodate-Hokuto Shinkansen Station with Hakodate Airport and with the Hakodate City center.
Analysis revealed that in addition to the cost of fare, other factors considered important were the required travel time, the burden of carrying luggage up and down stairs, the ability to secure a seat, and ease of transfer.
To improve tourism services within Hokkaido, it is important to provide ease of movement for travelers. The methods employed in this study were shown to be useful and effective in quantifying factors representative of the demands of customers using these transportation services, so that they may be improved.
