This paper introduces the Organization for Urban-Rural Interchange Revitalization and its core business since its inception, green tourism. We will reflect on the history of green tourism, touch upon farm stays, which are currently being promoted by the Japanese government and discuss the difference between green tourism and farm stays. We will clarify the significance and issues of green tourism. While considering green tourism from the perspective of sustainability based on the current situation and various issues, we will consider the direction which we should aim for in the future.