The Japanese government has promoted many policies for overcoming impoverishment of local areas in Japan and relieving the excessive concentration of population in Tokyo. Those situations, however, haven't been improved dramatically yet. So, the Japanese government came up with a new policy which aims to create new local organizations. It is what is called a Japanese type of DMO, or Destination Marketing Organization. The new plan was announced in 2015. The government focused on the tourism industry to revive local areas, while most of the local governments carried out age-old traditional tourism policies with the regular stakeholders. DMOs were developed mainly in European countries and the U.S. An outstanding feature of the DMO is the marketing and managing of a destination that activates a region. The successful establishment of new organizations by many local governments means the beginning of a new tourism policy in Japan.
