Tourism has become one of the most important governmental policies in Japan in terms of both regional revitalization and economic growth.
The most important goal in the promotion of tourism is to maintain competitiveness on a sustainable basis, and for this purpose, cooperation among various entities is indispensable. In particular, cooperation between the public and private sectors is the core factor. For this reason, PPPs are being promoted in the field of tourism, and in recent years, projects based on specific financial resources have been implemented. (Tourism, DMO, PPP)