A lot of urban infrastructure was developed during a period of high economic growth in Japan. However, local authorities in Japan have been managing these facilities against a background of declining population. Also, the number of vacant spaces in cities has been increasing, often to be left empty. Therefore, as public servants, we have to think about how to use such spaces efficiently. Also, we need to develop a business perspective to better deal with these challenges. Although we face restrictions regarding the management and upkeep of many public facilities due to expenses and limited staff, we are required to manage public spaces from the perspective of the people who utilize them. The time has come to change our mindset as managers. In Toyota City, citizens are involved in the “ASOBERU Toyota Project,” which is encouraging change in the way of thinking and working among public space managers. The staff of Toyota City Hall feel that public spaces have been transformed into to exciting and enjoyable places for the benefit of our citizens.