商業用不動産流通分野におけるDX推進の最新動向と今後の可能性

抄録

This paper analyzes the challenges faced by the commercial real estate market in Japan and explore the current state of proptech, particularly in the utilization of data, to address these challenges through digital transformation （DX）. The Japanese commercial real estate market is vast, with Tokyo boasting the world's largest market size. However, it has a low evaluation in global transparency surveys. Access to fundamental market data is particularly limited, and the adoption of proptech lags other advanced countries and Asian nations. “estie market reseach” is the largest office real estate database and analytical platform in Japan, providing non-public data such as rent and vacancy to major real estate developers, asset managers, and property managers. Based on this market data, “estie market reseach” is used to quickly iterate measurements and improvements in rent determination processes, seeking more optimal rent levels. This serves as a practical example of the application of commercial real estate proptech in Japan.