Survival Strategies of Small and Medium-sized Company in Mature Industry

- The Analysis of Management Strategies and Resources of Console Game Company Level-5 -

Abstract

 Level-5 which was a small game development company in Fukuoka at first has developed big hits one after another and expanded its market share in the mature console game industry. In this paper, by analyzing its management strategies and resources as functions of its success in the oligopolistic mature industry, I examine the effective means for small and medium-sized companies to survive and grow in mature industry.