伝達形態別にみたうわさの伝達に影響する要因

抄録

The purpose of this study was to investigate factors that influenced transmission of rumor talking in university student's everyday conversation. This study assumed that the evaluation of content attributes and functions concerning rumor influenced communicative and confirmative intentions. 194 undergraduates completed the questionnaires by means of situation experimental method. As a result of analyses, it was shown that the entertainment function influenced the communicative intention, and the information supplement function and confidence influenced the confirmative intention.