Abstract
There are many shops that can’t gather clients as the expectation while it is said that the market of the Internet sales for the consumer expanded in this several years. Consumer’s perceived risk is featured in this research as a factor that the development of the Internet shop is obstructed. The trial (risk reduction system) of the various shops to reduce risk was observed and they were classified with the theoretical outline. Furthermore, the consumer questionnaire investigation of the Japanese consumers was conducted. and relations between the consumer attribute and the risk reduction system were explained. The future figure of the internet shops was suggested from this result.
