Abstracts of Annual Conference of Japan Society for Management Information
Annual Conference of Japan Society for Management Information 2011 Autumn
Session ID : G2-2
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Social Media Use by American-born versus Japanese-born Respondents
: Is There a Difference?
Donald L. AmorosoNaruyo Matsuoka Amoroso*ORITA Akiko
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Abstract

It appears that culture in the United States has an impact on the use of social media, as different from Japan. We hypothesized that the use of social media included age, comfort with social media, time spent communicating, number of friends, and when and where users check on social media. Data was collected from 71 respondents with approximately 34% Japanese-born and 66% were American-born. It was found that younger social media users tended to have more friends and check on their social media during work and at school more regularly. More Japanese-born users stated that they "never" checked on social media during work or class. Older respondents appeared to be as comfortable as younger respondents in using social media.

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© 2011 by Japan Society for Management Information
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