Host: The Japan Society for Management Information
This paper reports how users of online community represent themselves based on our survey on Hatsugen Komachi by Yomiuri Online. Users in Japan tend to conceal their real name then use pseudonym instead, but they seem unconscious to be revealed their real identity by information linkable to their nickname. According to our survey, users like to separate their online identity from real life and active users showed tendency to change their nicknames by sessions.