Abstract
In the 1970s there was a depopulation problem in Obuse-cho, Nagano prefecture. Hence to solve this problem private companies and the city government rediscovered the fascination and importance of regional resources at first, and thereafter they began to build a regional brand of local products, develop the landscaping business and organize cultural programs.
Relevant stakeholders in Obuse-cho have been continuously revitalizing communities by establishing their own methods of marketing places which enable to generate repeat business through assigning foreigners and intellectuals, involving the local community and transmitting information.
In this study, we defined “successful local revitalization as innovation of area development" and attempted to develop the business model of local revitalization through analyzing activities, movements and the history of “Obuse methods".
