Abstracts of Annual Conference of Japan Society for Management Information
Annual Conference of Japan Society for Management Information 2012 Spring
Session ID : A3-3
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Abstract
A Study of the Layer Tactics in the Computer Software
The analysis of VMware Virtualization Software
*Kazuhiko Kato
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Abstract
This paper argues that a cross-platform strategy for the computer platform providers. The analysis of VMware case demonstrates the mechanism changing the balance of power between layers by introducing cross-platform functions, i.e. “Intervention" and “Bridging" into the existing market. Consequently, the three effects are propounded, which indicates 1: interrupting direct interface between upper layer and lower layer, 2: weakening selective inevitability for same level layers, and 3: adding liquidity of each accessible user group.
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© 2012 by Japan Society for Management Information
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