Abstract
In this paper, the product development strategies for business intelligence (BI) products were discussed using the concept of “product architecture." Specifically, the positioning and dynamics of the product architectures of dominant Japanese BI products were analyzed using a 2-by-2 matrix whose horizontal axis shows whether the product architecture of software is “open" or “closed," and whose vertical axis shows whether the product architecture of consulting services is “open" or “closed." The results confirm that differences in each BI vendor's strategy can be illustrated on the 2-by-2 matrix. Further, the strategic differences between large market share BI vendors and other vendors were examined.
