Conversion of DRAM Business Strategy in Samsung Electronics

Abstract

The decline of Japanese companies who had been once driving the world semiconductor market began in the mid-1980s. On the other hand, companies in East Asia maintain sustainable growth, and Samsung Electronics maintained the significant growth after the company handled the DRAM which had been the strategic product of Japanese companies.
By the way, there are very few studies which focused the DRAM business growth relating with the MPU innovation. Therefore the study verifies the conversion of DRAM Business Strategy in Samsung Electronics by adding a new analytical viewpoint of MPU innovation.