Abstracts of Annual Conference of Japan Society for Management Information
Annual Conference of Japan Society for Management Information 2014 Autumn
Session ID : D1-2
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Host: The Japan Society for Management Information

Abstract
Affinity between Mobile and Fashion in Online Shopping
*Hiroyasu Yuhashi
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Keywords: Mobile, Fashion, Cluster Analysis
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Abstract
After 2010 when a spread of smartphones got into full swing, a mobile online shopping market has a trend of expansion. In particular, sales of clothes and fashion accessories are remarkable.
Why do consumers buy clothes and fashion accessories via their mobile? This reason would be helpful in the O2O (Online to Offline / Offline to Online) business. This research has comparison analysis of a market trend between Mobile and PC from 2010 to 2014. It suggests consumer clusters which are marketing targets.
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© 2014 by Japan Society for Management Information
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