Abstract
From the increase of medical expenses, the interest in fields of medical and health care is very high. This is a chance to develop the business to these fields. In case of developing the business, the marketing research that is one of the marketing techniques is carried out by all means. However, there are few data of the suitable marketing research technique in the fields until now. For the purpose of the marketing research of the fields, we performed the questionnaire that was general marketing research technique for the doctor who was a product user. Based on the result, we examined suitable marketing research technique to develop business in the fields.
