Abstract
In the recent highly competitive market condition, several types of strategic competitive factors have been designed by the companies and marketers, so far. Especially, the service related factors are known as emerging factors in recent years. However, the term of service is utilized in many different conditions. Therefore, for defining the method of obtaining the competitive advantage, it should be identified the framework of service concept and then, defined the strategic approach. In this research, for obtaining the competitive advantage, providing solution, creating expectation, and developing relation are defined as the major tasks of creating the service framework. The introduced three types of tasks are generated based on the classification of the characteristics of benefit types of market offerings.
