Abstract
There is a phenomenon that successful firms were failed by the disruptive technology of new firms. This phenomenon is called Innovator's Dilemma. The value network, which is the cause of innovator's dilemma, in new market disruption changes in the different manner from low-end disruption. Dynamics of the market in consideration of different disruptions and of measures by successful firms still needs to be explained. This study describes two types of agent-based models each of which can represent the new market disruption and the low-end disruption respectively. Then it is shown that the models can reproduce the phenomena of innovator's dilemma. After that, dynamics of the market in consideration of the different two types of disruptions is shown and the measures by successful firms is analyzed.
