Abstract
In recent years, business models have been renewed as offering synthesis of products and services. Traditional revenue model is exchanging of products and payments. However, some companies applying continuous revenue models of mixture of products and services, instead of traditional models. The companies expect new types of market offering of product and service to generate continuous profit by customers' products usage. In this research, transformation methods of business model from traditional revenue model to continuous revenue model is considered. Therefore, this research focuses on management methods of adding service portion to the current goods and combining services and products.
