An empirical study of project design in crowdfunding

Abstract

We clarified the following two points about model and contents, as project design, in crowdfunding by analyzing the data of the Japanese crowdfunding platform. Firstly, it is confirmed that projects of “All or Nothing" model were significantly more successful than projects of “All in" model. Secondly, it is confirmed that use of videos and pictures and text length were positively associated with success rate. It was suggested that there is the possibility that success factors in Japanese crowdfunding is changing because, according to the existing research, it cannot be said that these factors were positively associated with success rate.