The method of qualities research for service development aimed for millennial generation and its examination

The superiority of discussion among the same generation in terms of getting their insights

Abstract

As one of the reasons of a failure in a firm's marketing, it has been attributed to the gap between thoughts of organizers and their targets. In this thesis, an interview was conducted in two methods; by the interviewer whose generation is same as the interviewee's and by the one whose generation is different. I report the superiority of the former one.