Study on Servitization Method for Creating Value in Manufacturing Industry

Abstract

Recent years, various types of markets are matured and commoditized, and under the conditions, business environments are also changing. Many companies are becoming unable to deal with these changes by traditional ways of value creation, hence it is becoming difficult to create value with sustainably. This research, focus on “Open Innovation" and “Service", and considers ways to create services in manufacturing industries for coping with changes. In particular, it considers new value creation methods that can respond to changes from current selling out marketing models.