Abstracts of Annual Conference of Japan Society for Management Information
Annual Conference of Japan Society for Management Information 2019 Spring
Session ID : 2B1-2
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Abstract
Analysis of travel experience using SNS post data with photo
The case of cycle tourism
*Kazushi YasakaOkata OkataKenichiro YoshidaMio SuzukiTeruyuki KotakeTakeshi KenmochiYusuke Fujita
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Abstract

In this paper, we discuss the effectiveness and availability of analyzing traveler's behavior and consciousness by utilizing SNS post data with photos.As the word " Instagrammable" became popular, in recent years travelers tend to post photos of their travel experiences on SNS.Therefore cycle tourism which local governments in Japan work as policy is used as an example.Based on the photos posted on SNS by travelers using bicycles, we analyzed their behavior and consciousness, and clarified the knowledge to use for management.

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© 2019 by Japan Society for Management Information
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