Abstracts of Annual Conference of Japan Society for Management Information
Annual Conference of Japan Society for Management Information 2019 Spring
Session ID : 2K1-3
Conference information

Host: The Japan Society for Management Information

Name : Annual Conference of Japan Society for Management Information 2019 Spring

Location : [in Japanese]

Date : June 22, 2019 - June 23, 2019

Abstract
Fall of iPhone business model
Why did not iPhone sell?
*Yukihiko Nakata
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Keywords: iPhone, differentiation strategy, Apple
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Abstract

Apple created a new business model by iPhone. Apple sales have increased by 30 to 50% each year after iPhone release. However, iPhone sales declined quarterly results from October to December 2018. Why did not iPhone sell? The cause was analyzed. Apple has taken a "differentiation strategy" with "longing Luxury brand." The situation has changed by adopting OLED panel from 2018. In order to procure OLED from Samsung, "single vendor" was adapted stopping "multi-vendor". Design betrayed expectations as "flat plate". The "price" was too high over "brand power". The cause of poor sales is a failure of "differentiation strategy".

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© 2019 by Japan Society for Management Information
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