Host: The Japan Society for Management Information
Name : Annual Conference of Japan Society for Management Information 2019 Spring
Location : [in Japanese]
Date : June 22, 2019 - June 23, 2019
In mature markets, the idea of product/service differentiation is saturated. Traditional differentiation methods is not enough to respond to this situation. The emerging concept, value co-creation, is effective for competition strategy. Value co-creation generates value with external organizations and customers. Companies expect innovation by incorporating external knowledges, technologies, ideas, and resources. This research introduces classified types of value co-creation. Several previous researches related with value co-creation indicated differences in purposes of value co-creation, actors, and the relationship between company and actors. First section reviews previous researches of value creation concept, in order to clarify types of purpose of value creation. Next, it considers the types of purpose of value creation from the point of view of value co-creation.
