Host: The Japan Society for Management Information
Name : Annual Conference of Japan Society for Management Information 2021
Location : [in Japanese]
Date : November 13, 2021 - November 14, 2021
The current trend of FinTech in the financial industry encourages the horizontal division of labor in the financial services industry. If Japan's financial industry does not change its industrial structure to a horizontal division of labor, it could decline like he Japanese digital home appliance manufacturers. This paper aims to reveal strategies for FinTech companies to transform the structure of the financial industry. FinTech's strategy is to unbundle high-value functions and be selected about customers. Moreover, rebundling existing financial institutions by increasing customer value through differentiated services is the strategy to expand the ecosystem. This paper will explain these strategies from the case of the SBI Group, which represents FinTech in Japan.
